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Trade or Professional Publications
There is a third type of publication, often referred to as trade or professional. These publications are geared towards very specific audiences, usually managers or administrators in business, finance, and industry. They are issued weekly or monthly to take advantage of fast-breaking changes in products or technology, and often contain regular columns of news and commentary, as well as lengthier articles about current issues and trends of interest to people in the field. These publications sometimes include ‘how to’ articles, and valuable, practical advice for practitioners in a given area. Articles may be written by specialists or journalists.
Examples of better known trade publications in business include Beverage Industry, Adweek, and Food Processing. Examples of professional publications for the field of education would include publications such as Teacher or Instructor.
Popular Trade Magazines
The following titles made B to B Marketing Journal's top 100 trade publications of 2006.
A global source for advertising professionals.
A newspaper covering the financial services industry.
A monthly magazine dedicated to architectural and interior design.
In-depth coveage of the automotive industry.
Entertainment news, film reviews and casting calls.
A bi-monthly publication for designers and design engineers in the mechanical and electromechanical products industries.
A magazine of technology information for builders of enterprise infrastructure.
Complete information source for the furniture industry.
For news on digital media and technology-integrated business practices.
Latest in interior design trends, ideas and news.
Nation's Restaurant News
The top publication in the restaurant industry.
news, trend analysis and product testing for internet-related companies.
Known for comprehensive technology product reviews, PC news and tech business info.
A great source for "tech product reviews, tech news, how-to's and free downloads."
For both travelers and travel professionals. (http://www.travelagentcentral.com/)
Find Trade Publications
Find titles in these databases, then search Berry's Journal Locator to see if the publication is in our collection.